Buying video game studios seems like the fashion of 2021 . There were already rumors pointing to it, and confirmations with the announcement of Embracer Group buying Gearbox . Now, EA has also moved to buy a company . The firm has acquired Glu Mobile , a very powerful developer for smartphones, in an agreement with a price that makes them dizzy: the acquisition cost 2.1 billion dollars .
EA buys Glu Mobile
Dizzying figures, although without reaching those signed in the agreement between Microsoft and Zenimax . A move made by EA to enhance its catalog on smartphones and expand considerably in an almost unlimited sector. As reported in GameRant , Andrew Wilson, CEO of Electronic Arts, has explained this strategy stating that "the mobile sector continues to grow as the largest gaming platform in the world . "
With this signing, the team wants to diversify genres on mobile ground . They plan to launch casual games, social simulators, RPGs, sports and much more. For this, they have chosen a good partner. Over the past year, Glu Mobile has posted a net profit of $ 1.32 billion from its launches. Of course, they know well what they are doing.
Another purchase , although this time looking at the smartphone field. Nintendo recently announced the acquisition of Next-Level Games , now Microsoft flirts with another purchase and EA does double with Glu Mobile and Codemasters .
Source:GameRant