IO Interactive has several changes in its sights for what is the Hitman IP, among them is the new Freelancer mode and the Hitman World of Assassination. Still, the changes don't seem to affect the brutal profits the Agent 47 franchise is bringing to developers, as seen in the 2021/2022 annual report .
Hitman 3, for example, exceeded all expectations in its first year . On Twitter, it had been commented that the budget had been 155 million Danish crowns, about 22.5 million dollars, while sales remained very strong on Steam and with the addition of the title to Xbox Game Pass, thanks to bonuses. for performance and other additives.
Hitman leads IO Interactive earnings
For fiscal year 2023, earnings are expected to reach figures between $65.5 and $72.8 million, although the absence of launches in 2024 and 2025 may cause a significant drop in revenue for that year. This also goes hand-in-hand with announcements that Project 007 and an Xbox-exclusive RPG won't be out until at least 2025.
The company's strategy is to diversify towards other platforms , such as mobiles, and position itself as distributors of other studios' titles.